As the competition on Facebook increases and the platform changes, it is important to know the main trends in advertising in order to use them to promote your business.
Prefer short videos
With the full takeover of TikTok and the success of Reels on Instagram, Facebook is joining the ranks and prioritizing short videos, says MMR.
Here are some more reasons to use videos in paid ads:
- Users spend 5x more time watching video ads compared to static ads.
- 71% of consumers find Facebook video ads relevant or highly relevant.
- Facebook video ads have a low CPC, just $1.86.
- Facebook video ads can reach over 2.1 billion people.
By now, we all know that TikTok is the darling of social media.
In fact, the short video app has proven to be so successful that all other networks have adopted some version of TikTok in hopes of competition. On Instagram it’s Reels, and on YouTube it’s Shorts.
Follow these guidelines when posting video ads on Facebook:
- Grab attention in the first 3 seconds to prevent scrolling.
- Introduce your brand in the first 5 seconds.
Create native ads
Users prefer ads that don’t look like ads. It will still be labeled “ads” and you can sell it, but the content should look and feel like the regular content they use on their favorite pages.
TikTok was an example of this.
Native advertising is so successful that TikTok encourages companies advertising on the platform to do “TikToks, not ads.”
This trend is spreading to other platforms and will continue for a while.
Here’s how you can create native ads:
- Spend time on the platform enjoying the page and content your ideal customer likes. Familiarize yourself with the aesthetic and written style of the content.
- Analyze how your product and brand fits into this aesthetic.
- Think outside the social network. You can buy sponsored articles from news outlets, blogs, and other websites.
- Use influencers. Choose a micro-influencer with a dedicated fan base. Let them advertise for you.
Use emoji in copywriting and design
If you thought the emojis were gone, well, you probably changed your mind after seeing Drake’s album cover.
Every company and audience has different emoji preferences. You should take this into account before diving into romance writing using only emojis. NIX Solutions recommends A/B testing the text, one version without emoji and the other with emoji. Thus, you are making an informed choice.
Don’t overuse emoticons.
Too many emoticons may seem like spam to some people and completely normal to others. You will need to research this and test it with your audience.
Yes, if you can believe it, there are certain emojis that are more appropriate for some businesses than others. Some smileys don’t mean what you think, that’s all we’ll say. It’s good to just double check how your planned emoticons are being used on the internet today to avoid unpleasant accidents.
Incorporate emoji into your brand strategy.
When creating branding for your business, you probably thought about fonts, shades, aesthetics. But have you considered branded emoticons? Choose one of the existing emojis or create a custom one for you. Either way, it’s a good idea to choose branded emoji that you can use in your text.
Advertising in Stories and Reels
Connecting to the short video trend, Facebook is focusing on Stories and Reels. You can advertise on Facebook and Instagram Stories through Facebook Ads Manager. Currently, you can only advertise on Instagram Reels, but Facebook recently announced that there will be an FB Reels ad coming soon. Facebook and Instagram users use stories and videos, so it’s important to include them in your regular content and paid ads. If this ad is working well for your business, that might be a reason to join TikTok and see if you can find a new audience on a new platform with similar content.
Augmented Reality Advertising
With the help of augmented reality, you can let the buyer get to know your product or business in one way or another. Perhaps you yourself have used augmented reality to “try on” glasses or place some furniture in the house. When someone clicks on your ad, they see instructions on how to interact with your ad. Include a call to action to visit a website or make a purchase (or whatever your goal is). Users will be able to record or photograph how they interact with your ad and share it in their feed and stories.
Using AR for advertising
Facebook uses AR Spark to create AR effects for the platform. You need to find a partner who knows AR Spark and knows how to use the platform.
Use short texts and short headings
Our appetite for content isn’t diminishing. Anyway, it is increasing. But so is the amount of content available to us for consumption. On Facebook alone, 350 million photos are uploaded daily. 500 million people watch videos every day. On average, a user spends 33 minutes a day on the platform.
We have attention intervals for uninteresting or irrelevant content.
Make sure you grab attention quickly – in the first 3 seconds of the video – and only focus on the message that matters most to your goal.
This way, your ideal customers will be able to spend more time on your detailed content, for example:
- long videos,
- blog posts or articles and
- the content of your email.