Short video service TikTok announced the launch of the Brand Protection Center, which will collect all information related to brand safety – news, guides, helpful videos and resources.
The Brand Protection Center will function as a central hub for all articles, partnerships and other information related to brand safety and transparency on TikTok.
TikTok’s mission and key principles for brands are listed first in the new Center.
SearchEngines adds that their mission is: “We strive to create an atmosphere of trust for brands built on the principles of security, transparency and responsibility.”
The main principles include the following points:
- Keeping the Community Safe
- Creation of brand protection solutions
- Transparency and accountability
- Partnership for progress
In the Center you can find the latest security news, as well as information about TikTok partnerships and certifications in this area, notes NIXSolutions. In a separate subsection, there are news on the topic of service transparency. It also provides success stories of those brands that have achieved significant results on the platform. The last section is educational videos (Watch & Learn). Now it contains only one video – on the topic of age restrictions in the service.