This year, Google has introduced new ways to provide the information users are looking for, based on the data about their recent activity. This allowed the search engine to better understand the context of the queries.
Thanks to recent advances in speech understanding, Google has been able to dramatically improve the dialogicity of search, reports SearchEngines. As a result, it is easier for users to search for a specific topic and get additional relevant information.
Google now gives smarter and more relevant results when searching for subsequent queries. The search engine can also show a list of similar results so that the user can choose the most suitable one. The People also ask block also displays more relevant questions.
For example, ahead of Thanksgiving, a user searches for [turkey recipes] followed by [carving]. In English, the word “carving” has several meanings, and in the past, Google would have chosen the most frequent one to show in search results. However, the search engine can now determine that the user is looking for more information about cooking and serving turkey and can provide more relevant results. To do this, Google has added a new block with a recommended query based on previous user activity at the top of the page.
The new speech comprehension capabilities also allow Google to detect when a user is researching a certain topic and make it easier for them to do this research.
For example, users are looking for a family movie. After they search for the titles of several films of this subject, Google may offer them a list of similar films, which will make it easier to find a suitable option.
All of this allows Google to better understand user queries and provide a more natural and conversational search experience.
NIX Solutions notes that the company did not specify when exactly in 2020 these changes were made.