NIX Solutions: Users’ Google Queries 1 Year After the Start of Pandemic

Research and statistics specialists from Google Ads analyzed search queries around the world to find out what users are asking about a year after the outbreak of the pandemic.

NIX Solutions

According to the data presented, after a year of quarantine measures, people are beginning to look to the future with more optimism, albeit restrained.

Users strive to save money and look for profitable, but high-quality offers. Globally, the number of search queries such as “low budget” (+ 200% yoy), “affordable health insurance” (+ 600%) and “online outlet” (+ 60%) is increasing.

People continue to look for recommendations for maintaining health, for example: “when is it better to drink vitamins” (+ 80%) or “the best mattress for back pain” (+ 100%). Also, users are interested in medical organizations: “dermatologist nearby” (+ 70%) and “massage nearby” (+ 200%).

Users are also interested in technical advice: “how to merge pdf files” (+ 80%), “how to set up screen broadcast” (+ 400%), “how to record a video” (+ 90%), and such a question as site hosting ( + 80%).

Advice on how to organize the space is also in demand: “ideas for small spaces” (+ 100%), “warehouses nearby” (+ 80%), “furniture stores nearby” (+ 100%). People also find new housing and move.

All data can be found in the presentation on the Think with Google website.

Earlier, NIX Solutions analyzed the most frequent queries of Yandex users during pandemic.