Microsoft-owned professional social network LinkedIn boasts over 1 billion users, with developers keen on enhancing user engagement. One strategy to achieve this goal involves integrating puzzle games into the platform.
Increasing User Engagement through Gaming
LinkedIn aims to extend the time users spend on the platform by introducing games like Wordle, which has gained immense popularity online. Initially, three games—Queens, Inference, and Crossclimb—will be accessible to users. References to these games were discovered in the platform’s code, accompanied by leaked images showcasing the puzzle interface.
A LinkedIn spokesperson confirmed the company’s efforts to integrate these games, although the exact release date remains undisclosed. “We’re experimenting with adding puzzle games to LinkedIn as a way for users to have fun, improve relationships, and hopefully find new networking opportunities. Stay tuned to learn more,” the spokesperson stated. They also noted that while leaked images depict the game interfaces, the appearance may undergo changes prior to launch.
Harnessing the Power of Puzzles for Engagement
Games consistently rank among the most popular apps across mobile and PC platforms, driving significant revenue and audience engagement. The enduring popularity of puzzles, exemplified by Wordle’s success following its acquisition by The New York Times in 2022, underscores their potential to captivate users. Given this trend, it’s unsurprising that LinkedIn developers are exploring game integration to enhance the platform’s appeal, notes NIXSolutions.
As LinkedIn embarks on this venture, we’ll keep you updated on developments surrounding the integration of puzzle games. Stay tuned for further insights into this innovative approach aimed at enriching the LinkedIn experience.