The Meta Platforms-owned microblogging service Threads continues to evolve and gain new features. Recently, it was revealed that a feature allowing users to post messages that, along with replies to them, will disappear after 24 hours from the moment of publication is on the horizon. The company confirmed that this feature is currently being tested with a limited number of Threads users.
Information about the integration of support for disappearing messages appeared several months after Instagram CEO Adam Mosseri announced that Threads developers were experimenting with an automatic archiving feature. This option allows users to specify a date from which their messages will be automatically hidden from the feed. However, users of the service have generally responded negatively to this innovation, which is why automatic archiving has not yet become widespread. Probably, the company thought that the audience would welcome disappearing messages better.
It’s worth noting that earlier this month, the Threads user base exceeded 200 million people worldwide, marking a significant milestone for the platform. We’ll keep you updated on the progress of these new features and any changes in user adoption as they become available.
New Tools for User Engagement
In a move to enhance user experience and provide more value to content creators, Threads recently introduced an analytics tool called Insights. This feature will be especially useful for people with a large number of subscribers, allowing them to better understand their audience engagement and content performance.
Along with this, Meta announced a scheduled publication feature that will allow users to create posts in advance and set the date and time when they should be visible to other users. This addition is particularly beneficial for businesses, influencers, and users who want to maintain a consistent posting schedule without being constantly active on the platform.
These new features demonstrate Meta’s commitment to improving Threads and making it a more versatile and user-friendly platform. As the service continues to grow and evolve, it’s clear that the developers are listening to user feedback and working to implement features that will enhance the overall experience.
While some features, like automatic archiving, may not have been well-received initially, the introduction of disappearing messages shows that Meta is willing to experiment with different approaches to meet user needs, notes NIX Solutions. The combination of these new features, along with the platform’s growing user base, suggests that Threads is positioning itself as a serious contender in the social media landscape.
As Threads continues to develop and refine its offerings, users can expect to see more innovations and improvements in the future. We’ll keep you updated on any new features or significant changes to the platform as they are announced or implemented.