Threads, the social network owned by Meta Platforms, has started testing ad content with a limited number of brands in the US and Japan. Instagram CEO Adam Mosseri emphasized that user feedback will play a key role in determining the future of this initiative before it expands to other markets.
“We know there will be a lot of feedback on what ads should be, and we’re making sure they feel like Threads posts that you find relevant and exciting. We’ll be monitoring this test closely before scaling it up, with the goal of getting Threads ads to the point where they’re as engaging as regular content,” Mosseri explained in a statement.
Early Tests Focus on Image Ads
In the initial testing phase, Threads ads will be clearly labeled as advertisements. These early trials will focus on image-based ads. Meta hopes to refine this approach to ensure ad content blends seamlessly with regular posts while remaining engaging for users.
Threads’ Journey and Ad Integration
Launched in 2023, Threads initially prioritized rapid user growth, reminds NIX Solutions. By October 2023, the platform had reached nearly 100 million monthly active users, as announced by Meta CEO Mark Zuckerberg. While the addition of advertising content was previously outlined in Meta’s plans, this recent test marks the first step in implementing them.
The feedback from this testing phase will shape how Threads integrates ads into its ecosystem. As Meta refines its approach, we’ll keep you updated on further developments and possible rollouts in additional markets.