The Vision for X as a Universal Platform
As it turns out, the recent renaming of Twitter to X is not just a marketing ploy. The owner of the social network revealed that this is the initial stage of the previously announced plan to create an “application for everything.” According to the businessman, the current rebranding is a crucial step in accelerating the transformation of Twitter into a universal platform with expanded functionality.
X’s Comprehensive Communication and Financial Management
Elon Musk, the owner of the social network, mentioned two key functions for X: “comprehensive communication” and “managing your financial world.” While the full extent of X’s capabilities is yet to be disclosed, these two aspects shed light on the platform’s broader ambitions beyond its traditional identity.
From Chirps to Content Diversity
The owner of the social network also explained that the name Twitter made sense when the platform had a character limit of 140, reminiscent of a bird’s chirp, notes NIX Solutions. However, the rebranding reflects the evolving nature of the platform. X now enables users to share long messages, videos, and diverse content beyond mere text.
Company-wide Rebranding
The rebranding process affected all accounts and services associated with the company. Notably, the Blue subscription became XBlue, and other services such as XBussiness, XEng, XSpaces, and XDevelopers underwent similar renaming. The official Twitter account is now deprecated, and users are encouraged to follow the @x profile for updates.